Getting Started with Affiliate Management
Learn how to set up and manage your affiliate programme with RivieraTech Affiliates.
RivieraTech Team
The RivieraTech Affiliates team shares insights on affiliate management and partner marketing.
"How does an affiliate network actually work to generate traffic and sales for my brand?"
Our platform aside, here's the simple version:
① The brand creates the affiliate offer...
Sets commission rates, tracking rules, attribution windows, and promotional guidelines.
② Affiliates join the programme and ask for promotional assets...
Publishers, influencers, content sites, comparison platforms, and other partners sign up and request tracked links, banners, product feeds, discount codes, and promotional offers.
③ Affiliates promote the brand...
They place tracked links within their content, websites, emails, social posts, videos, or paid placements to send traffic to the brand website.
④ A user clicks through from the affiliate site and completes a purchase or action on the brand website...
The tracking link identifies which affiliate sent the visitor and how much the conversion is worth.
⑤ The sale or lead is attributed to the affiliate and commission is paid...
The tracking system matches the conversion to the affiliate referral, and the brand pays the agreed commission.
That’s why affiliate marketing is often called performance marketing... Brands only pay when results happen.